Where Milbank would warn us of the complicity of the Evangelical Church in conforming to the practices of capitalism, and Connolly of the pathologies of the Christian ethos that shapes those practices, Ward critiques the Church for failing to embrace commodification as a spiritual practice and suggests that the Church should be engaged with it even more. For ‘rather than condemn the shopper as materialist Liquid Church would take shopping seriously as a spiritual exercise.’[17] Where the underwriting of commodification by ecclesial practice is inherently evil for Milbank, according to Ward it is a vital and theologically necessary ecclesial practice to the Church.